Bundled, not stacked.
Looking for a Vagaro alternative? Vagaro's add-ons stack quickly. ApptOnly Pro includes intake forms and a website for one flat price.
No add-on stacking
Vagaro starts at $30, but forms and a website add $10 and $20 a month. ApptOnly Pro includes both at $49.
Built for both your clients' languages
Bilingual EN/ES at every touchpoint: booking, intake, reminders, receipts. Vagaro is English only.
Competitor pricing verified October 2026.
What Vagaro does well
Vagaro is a capable, mature platform. It's popular for good reasons, especially for multi-location salons and spas.
Deep feature set
Payroll, inventory, memberships, classes, a branded app. If a salon needs it, Vagaro probably has a module for it, and few platforms match its breadth.
Built for teams
Per-calendar pricing and role permissions scale cleanly from one provider to a full front desk, which makes Vagaro a natural fit for growing, multi-staff businesses.
Marketplace exposure
The Vagaro marketplace puts your business in front of nearby clients who are actively searching for appointments. That can be useful discovery if foot traffic is your goal.
Why solo businesses look for a Vagaro alternative
That same breadth becomes the problem when you're a team of one. You pay for a platform built for front desks, then pay again just to get the basics.
The basics are paid add-ons
Intake forms and a website are things most solo businesses need on day one. On Vagaro each one carries its own monthly fee on top of the base plan, so the headline price is rarely what you actually pay.
Priced for staff you don't have
Vagaro's per-calendar model and team modules are overhead you carry without benefit when it's just you. You end up subsidizing features built for businesses five times your size.
English-only client experience
If you serve Spanish-speaking clients, Vagaro can't meet them in their language. Booking, intake, and reminders are English only, which shuts out anyone who would rather book in Spanish.
The real cost of Vagaro
Vagaro starts at $30 a month, but the features a solo business actually needs are add-ons. Here is what a typical solo setup really costs each month.
- Base plan (1 provider)
- $30
- Intake forms add-on
- +$10
- Vagaro MySite website
- +$20
That is $11 a month more than ApptOnly's monthly plan, or $132 a year. On ApptOnly's annual plan at $39 a month, the gap widens to $21 a month, or $252 a year.
How ApptOnly is different
Three reasons solo providers switch to ApptOnly. They're built in, not bolted on.
Bilingual EN/ES, end to end
Your booking page, intake forms, reminders, and receipts all speak your client's language. English or Spanish, switchable per client, with no add-on and no separate site.
Your brand, not ours
ApptOnly is white-label by default. Clients see your name, your colors, and your booking page. They never see a marketplace or a platform logo competing for their attention.
One price, no commissions
Forms, website, reminders, payments, and CRM are all included for one flat monthly price. We never take a percentage of a booking, from any source, ever.
Who should switch from Vagaro, and who should not
Vagaro and ApptOnly are built for different businesses. Here is a plain read of where each one fits, from what each sells today.
Switch to ApptOnly if
You work alone and pay for add-ons
Vagaro's base plan is $30 a month for one bookable calendar. Its Forms add-on is $10 a month and a MySite website is $20, so a solo setup with both reaches $60. ApptOnly Pro includes intake forms and a website at $49 a month, or $39 a month on the annual plan.
Your clients would rather book in Spanish
ApptOnly keeps a language for each client, and the booking page, intake forms and client emails run in English or Spanish. If part of your list speaks Spanish at home, they can book in it.
Your clients already know where to find you
Your ApptOnly booking page carries your name, your colors and your services, with no directory of other businesses beside it. If referrals and your own site keep your calendar full, that page is all a client needs.
Stay with Vagaro if
You promote by text message
Vagaro sells an add-on for marketing by text message, starting at $20 a month. ApptOnly campaigns are email only. If texting promotions to your list is how you fill quiet weeks, Vagaro does something ApptOnly does not.
You want a marketplace to find new clients
Vagaro says its marketplace promotes your business to millions of potential clients searching for beauty, wellness and fitness services, at no additional cost. ApptOnly has no marketplace. If discovery is your main need, that is a real reason to stay.
You are building a team
Vagaro adds a bookable calendar for $10 a month per provider, and front desk staff need no calendar of their own. A business adding providers and a front desk is the business that pricing is made for.
Moving from Vagaro to ApptOnly
Your client list comes with you. The rest is a short setup you do yourself. Each step below comes from Vagaro's own help center and from ApptOnly's client import.
Export your customer list from Vagaro
On a computer, open Reports, then Customers, and select Export. Vagaro's help center says the export saves your customer information to an Excel or PDF file, and that only the business owner can export the list. Clear any filters first, because a filter also limits what is exported. The Customer List report holds each client's name, email, address, mobile, day and night phone and birthdate, along with visits and amounts paid.
Save the Excel file as a CSV
ApptOnly's import reads CSV files, and Vagaro's export offers Excel or PDF. Choose Excel, open the file in any spreadsheet app and save it as CSV. Keep the header row: the import reads it to match your columns. Map name, email, mobile and birthdate, and leave address, visits and amounts paid unmapped, since ApptOnly's import has no field for them.
Import your clients into ApptOnly
Open Clients in ApptOnly and start the CSV import. It matches columns for first name, last name or full name, email, phone or landline, date of birth, notes and tags, and it recognizes headers in English or Spanish. You check the column mapping and a preview before anything is saved. Each import takes up to 500 clients, and a client whose email is already in ApptOnly is skipped, not duplicated.
Decide on marketing consent
Imported clients are left out of your marketing emails unless you opt the whole batch in, and opting in asks you to confirm that you have their consent. If you are unsure, leave it off and invite clients to join your list later.
Set up the rest by hand
The import brings clients only. Add your services and prices, set your hours, build your intake forms, connect payments and choose your booking page colors. ApptOnly does not import appointments, so keep Vagaro until the appointments already booked there are behind you.
Cancel when you are ready
Vagaro's pricing page says you can cancel your subscription at any time, for any reason, with no questions asked and no fee. Export your customer list once more before you do, so the file you keep includes anyone who booked in the meantime.
ApptOnly does not move your data for you, and it does not import appointment history, gift cards or memberships. What it does import, it shows you before anything is saved.
Switching questions, answered
Bundle, don't stack.
No credit card. Cancel anytime. Set up takes less than 15 minutes.
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