Keep every new client.
MassageBook takes 15% of every new marketplace booking. ApptOnly never takes a cut.
Keep every new client
MassageBook takes 15% of every new client booked through their marketplace ($6 minimum). On ApptOnly, you keep 100% of every booking from every source, forever.
Your brand, end to end
ApptOnly is white-label by default. Your booking page is your business, not a MassageBook sub-page.
Competitor pricing verified June 2026.
What MassageBook does well
MassageBook is built specifically for massage therapists, and that focus shows in the details.
Massage-specific by design
SOAP notes, draping preferences, and intake built around bodywork, not a generic salon tool with massage bolted on. The workflow speaks your profession's language.
A real client directory
MassageBook's marketplace can send genuinely new clients your way, with profiles, reviews, and discovery that a brand-new solo practice can struggle to build alone.
Polished booking flow
The client-facing booking experience is clean and reassuring, and gift certificates and email marketing are included on the Amplify plan.
Where MassageBook falls short for solo MTs
The directory that brings you clients also takes a cut of them, and the plan that includes the good stuff isn't cheap.
15% on every new directory client
When a new client books you through the MassageBook marketplace, MassageBook keeps 15% of that first appointment, with a $6 minimum. Win enough new clients and that cut adds up quickly.
Amplify is $50 a month
The plan that unlocks marketing and gift certificates runs $50 a month, which is more than ApptOnly's all-in price before a single marketplace fee is counted.
Their brand, not yours
Clients who find you through the directory experience MassageBook first and you second. Your booking presence lives inside their platform rather than standing on its own as your brand.
The real cost of MassageBook
The Amplify plan is $50 a month, and every new client the directory sends you costs another cut. Here is the monthly math.
- Amplify plan
- $50/mo
- Each new directory client15% of a $90 first visit ($6 minimum)
- $13.50
ApptOnly's annual plan is $11 a month less, or $132 a year, and we take 0% on every new client no matter who sends them to you.
How ApptOnly is different
Three reasons solo providers switch to ApptOnly. They're built in, not bolted on.
Bilingual EN/ES, end to end
Your booking page, intake forms, reminders, and receipts all speak your client's language. English or Spanish, switchable per client, with no add-on and no separate site.
Your brand, not ours
ApptOnly is white-label by default. Clients see your name, your colors, and your booking page. They never see a marketplace or a platform logo competing for their attention.
One price, no commissions
Forms, website, reminders, payments, and CRM are all included for one flat monthly price. We never take a percentage of a booking, from any source, ever.
Switching questions, answered
Keep what's yours.
No credit card. Cancel anytime. Set up takes less than 15 minutes.
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